Diseño y validación de un personaje animado para la promoción de alimentos saludables en escolares mexicanos.
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| Title: | Diseño y validación de un personaje animado para la promoción de alimentos saludables en escolares mexicanos. |
|---|---|
| Alternate Title: | Design and validation of an Animated Character for Healthy Food Promotion in Mexican Schoolchildren. |
| Authors: | Martín-Díaz, Anaid Guadalupe1 a.martin.umx@gmail.com, Aguilera-Cervantes, Virginia Gabriela1, Housni, Fatima Ezzahra1, Núñez-Gómez, Patricia2, Campos-Uscanga, Yolanda3, Rangel-Bernal, Nora Edith4 |
| Source: | Revista Española de Comunicación en Salud. ene-jun2026, Vol. 17 Issue 1, p77-90. 14p. |
| Subjects: | Cross-sectional method, Natural foods, Human services programs, Art, Evaluation of human services programs, School children, Research methodology, Research, Motion pictures, Health promotion, Nutrition education |
| Geographic Terms: | Mexico |
| Abstract (English): | Introduction: The food environment in Mexico promotes the consumption of unhealthy foods, with advertising characters being a common resource used by the food industry to encourage the consumption of ultra-processed among children. However, their effectiveness suggests potential for repurposing them into educational tools to promote healthy eating habits. The objective of this study was to design and validate an animated character to promote healthy foods among school-aged children. Methodology: A descriptive-analytical cross-sectional study with 70 children aged 6-12 years, carried out in two phases: 1) design and 2) validation of the animated character. Population validation was measured using a Likert scale (appearance) and a Stapel scale (attitudes and emotions), with a criterion of ≥4 considered acceptable. Informed consent was obtained from parents and assent from the children. Results: Acceptance of the character was positive (4.0, SD: 0.86; "I like it"). The highest-rated attributes were "Intelligent" (μ: 4.18, SD: 1.26), "Friendly" (μ: 4.14, SD: 1.37), "Fun" (μ: 4.09, SD: 1.18), and "Trustworthy" (μ: 4.06, SD: 1.21), with no differences across school grades. Conclusions: The animated character met the validation criteria, demonstrating favorable acceptance in appearance and positive attributes, confirming its potential use as an educational tool to promote healthy eating habits. [ABSTRACT FROM AUTHOR] |
| Abstract (Spanish): | Introducción: El entorno alimentario en México promueve el consumo de alimentos no saludables, siendo el personaje publicitario un recurso de la industria alimentaria que incita al consumo de ultraprocesados en los niños. Sin embargo, su efectividad sugiere un potencial para transformarlo en una herramienta educativa para promover una alimentación aludable. El objetivo del estudio fue diseñar y validar un personaje animado para promover alimentos saludables en escolares. Metodología: Se ha aplicado un estudio transversal descriptivo y analítico con 70 niños de 6 a 12 años de México, realizado en dos fases: 1) diseño y 2) validación del personaje animado. La validación poblacional se midió a través de la escala Likert (apariencia) y la escala de Stapel (actitudes y emociones), considerando válido un criterio ≥4. Se obtuvo el consentimiento informado de padres y el asentimiento de los niños participantes. Resultados: La aceptación fue positiva (4.0, DE: 0.86; «Me gusta»). Los atributos mejor valorados fueron "Inteligente" (μ: 4.18, DE:1.26), "Amable" (μ: 4.14, DE:1.37), "Divertido" (μ:4.09, DE:1.18) y "Confiable" (μ:4.06, DE:1.21), sin diferencias entre grados escolares. Conclusiones: El personaje animado cumplió con la validación, demostrando una aceptación favorable en apariencia y atributos positivos, confirmando su uso potencial como herramienta educativa para promover hábitos alimentarios salud ables. [ABSTRACT FROM AUTHOR] |
| Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | MedicLatina |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: lth DbLabel: MedicLatina An: 195151484 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Diseño y validación de un personaje animado para la promoción de alimentos saludables en escolares mexicanos. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: Design and validation of an Animated Character for Healthy Food Promotion in Mexican Schoolchildren. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Martín-Díaz%2C+Anaid+Guadalupe%22">Martín-Díaz, Anaid Guadalupe</searchLink><relatesTo>1</relatesTo><i> a.martin.umx@gmail.com</i><br /><searchLink fieldCode="AR" term="%22Aguilera-Cervantes%2C+Virginia+Gabriela%22">Aguilera-Cervantes, Virginia Gabriela</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Housni%2C+Fatima+Ezzahra%22">Housni, Fatima Ezzahra</searchLink><relatesTo>1</relatesTo><br /><searchLink fieldCode="AR" term="%22Núñez-Gómez%2C+Patricia%22">Núñez-Gómez, Patricia</searchLink><relatesTo>2</relatesTo><br /><searchLink fieldCode="AR" term="%22Campos-Uscanga%2C+Yolanda%22">Campos-Uscanga, Yolanda</searchLink><relatesTo>3</relatesTo><br /><searchLink fieldCode="AR" term="%22Rangel-Bernal%2C+Nora+Edith%22">Rangel-Bernal, Nora Edith</searchLink><relatesTo>4</relatesTo> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Revista+Española+de+Comunicación+en+Salud%22">Revista Española de Comunicación en Salud</searchLink>. ene-jun2026, Vol. 17 Issue 1, p77-90. 14p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Cross-sectional+method%22">Cross-sectional method</searchLink><br /><searchLink fieldCode="DE" term="%22Natural+foods%22">Natural foods</searchLink><br /><searchLink fieldCode="DE" term="%22Human+services+programs%22">Human services programs</searchLink><br /><searchLink fieldCode="DE" term="%22Art%22">Art</searchLink><br /><searchLink fieldCode="DE" term="%22Evaluation+of+human+services+programs%22">Evaluation of human services programs</searchLink><br /><searchLink fieldCode="DE" term="%22School+children%22">School children</searchLink><br /><searchLink fieldCode="DE" term="%22Research+methodology%22">Research methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Research%22">Research</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+pictures%22">Motion pictures</searchLink><br /><searchLink fieldCode="DE" term="%22Health+promotion%22">Health promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Nutrition+education%22">Nutrition education</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Mexico%22">Mexico</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Introduction: The food environment in Mexico promotes the consumption of unhealthy foods, with advertising characters being a common resource used by the food industry to encourage the consumption of ultra-processed among children. However, their effectiveness suggests potential for repurposing them into educational tools to promote healthy eating habits. The objective of this study was to design and validate an animated character to promote healthy foods among school-aged children. Methodology: A descriptive-analytical cross-sectional study with 70 children aged 6-12 years, carried out in two phases: 1) design and 2) validation of the animated character. Population validation was measured using a Likert scale (appearance) and a Stapel scale (attitudes and emotions), with a criterion of ≥4 considered acceptable. Informed consent was obtained from parents and assent from the children. Results: Acceptance of the character was positive (4.0, SD: 0.86; "I like it"). The highest-rated attributes were "Intelligent" (μ: 4.18, SD: 1.26), "Friendly" (μ: 4.14, SD: 1.37), "Fun" (μ: 4.09, SD: 1.18), and "Trustworthy" (μ: 4.06, SD: 1.21), with no differences across school grades. Conclusions: The animated character met the validation criteria, demonstrating favorable acceptance in appearance and positive attributes, confirming its potential use as an educational tool to promote healthy eating habits. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Spanish) Group: Ab Data: Introducción: El entorno alimentario en México promueve el consumo de alimentos no saludables, siendo el personaje publicitario un recurso de la industria alimentaria que incita al consumo de ultraprocesados en los niños. Sin embargo, su efectividad sugiere un potencial para transformarlo en una herramienta educativa para promover una alimentación aludable. El objetivo del estudio fue diseñar y validar un personaje animado para promover alimentos saludables en escolares. Metodología: Se ha aplicado un estudio transversal descriptivo y analítico con 70 niños de 6 a 12 años de México, realizado en dos fases: 1) diseño y 2) validación del personaje animado. La validación poblacional se midió a través de la escala Likert (apariencia) y la escala de Stapel (actitudes y emociones), considerando válido un criterio ≥4. Se obtuvo el consentimiento informado de padres y el asentimiento de los niños participantes. Resultados: La aceptación fue positiva (4.0, DE: 0.86; «Me gusta»). Los atributos mejor valorados fueron "Inteligente" (μ: 4.18, DE:1.26), "Amable" (μ: 4.14, DE:1.37), "Divertido" (μ:4.09, DE:1.18) y "Confiable" (μ:4.06, DE:1.21), sin diferencias entre grados escolares. Conclusiones: El personaje animado cumplió con la validación, demostrando una aceptación favorable en apariencia y atributos positivos, confirmando su uso potencial como herramienta educativa para promover hábitos alimentarios salud ables. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Revista Española de Comunicación en Salud is the property of Asociacion Espanola de Comunicacion Sanitaria and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.20318/recs.2026.9792 Languages: – Code: spa Text: Spanish PhysicalDescription: Pagination: PageCount: 14 StartPage: 77 Subjects: – SubjectFull: Cross-sectional method Type: general – SubjectFull: Natural foods Type: general – SubjectFull: Human services programs Type: general – SubjectFull: Art Type: general – SubjectFull: Evaluation of human services programs Type: general – SubjectFull: School children Type: general – SubjectFull: Research methodology Type: general – SubjectFull: Research Type: general – SubjectFull: Motion pictures Type: general – SubjectFull: Health promotion Type: general – SubjectFull: Nutrition education Type: general – SubjectFull: Mexico Type: general Titles: – TitleFull: Diseño y validación de un personaje animado para la promoción de alimentos saludables en escolares mexicanos. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Martín-Díaz, Anaid Guadalupe – PersonEntity: Name: NameFull: Aguilera-Cervantes, Virginia Gabriela – PersonEntity: Name: NameFull: Housni, Fatima Ezzahra – PersonEntity: Name: NameFull: Núñez-Gómez, Patricia – PersonEntity: Name: NameFull: Campos-Uscanga, Yolanda – PersonEntity: Name: NameFull: Rangel-Bernal, Nora Edith IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Text: ene-jun2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 19899882 Numbering: – Type: volume Value: 17 – Type: issue Value: 1 Titles: – TitleFull: Revista Española de Comunicación en Salud Type: main |
| ResultId | 1 |
