Bibliographic Details
| Title: |
Corporate buying of health care plans: a framework for marketing theory and practice. |
| Authors: |
Lindenmuth LJ; School of Management, State University of New York at Binghamton., Burger PC |
| Source: |
Journal of health care marketing [J Health Care Mark] 1990 Jun; Vol. 10 (2), pp. 36-41. |
| Publication Type: |
Journal Article |
| Journal Info: |
Publisher: American Marketing Association Country of Publication: United States NLM ID: 9875249 Publication Model: Print Cited Medium: Print ISSN: 0737-3252 (Print) Linking ISSN: 07373252 NLM ISO Abbreviation: J Health Care Mark |
| Database: |
MEDLINE Ultimate |
