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Corporate buying of health care plans: a framework for marketing theory and practice.

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Title: Corporate buying of health care plans: a framework for marketing theory and practice.
Authors: Lindenmuth LJ; School of Management, State University of New York at Binghamton., Burger PC
Source: Journal of health care marketing [J Health Care Mark] 1990 Jun; Vol. 10 (2), pp. 36-41.
Publication Type: Journal Article
Journal Info: Publisher: American Marketing Association Country of Publication: United States NLM ID: 9875249 Publication Model: Print Cited Medium: Print ISSN: 0737-3252 (Print) Linking ISSN: 07373252 NLM ISO Abbreviation: J Health Care Mark
Database: MEDLINE Ultimate
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22American+Marketing+Association%22">American Marketing Association </searchLink><i>Country of Publication: </i>United States <i>NLM ID: </i>9875249 <i>Publication Model: </i>Print <i>Cited Medium: </i>Print <i>ISSN: </i>0737-3252 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2207373252%22">07373252 </searchLink><i>NLM ISO Abbreviation: </i>J Health Care Mark
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      – Code: eng
        Text: English
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        StartPage: 36
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      – TitleFull: Corporate buying of health care plans: a framework for marketing theory and practice.
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              Text: 1990 Jun
              Type: published
              Y: 1990
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