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Can we assume that research participants are utility maximisers?

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Title: Can we assume that research participants are utility maximisers?
Authors: Griffith GL; Health Economics Research Group, Brunel University, Uxbridge, Middlesex, UB8 3PH, UK. Gethin.Griffith@brunel.ac.uk, Morrison V, Williams JM, Edwards RT
Source: The European journal of health economics : HEPAC : health economics in prevention and care [Eur J Health Econ] 2009 May; Vol. 10 (2), pp. 187-96. Date of Electronic Publication: 2008 Jul 30.
Publication Type: Journal Article
Journal Info: Publisher: Springer-Verlag Country of Publication: Germany NLM ID: 101134867 Publication Model: Print-Electronic Cited Medium: Print ISSN: 1618-7598 (Print) Linking ISSN: 16187598 NLM ISO Abbreviation: Eur J Health Econ Subsets: MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="JN" term="%22101134867%22">The European journal of health economics : HEPAC : health economics in prevention and care</searchLink> [Eur J Health Econ] 2009 May; Vol. 10 (2), pp. 187-96. <i>Date of Electronic Publication: </i>2008 Jul 30.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Springer-Verlag%22">Springer-Verlag </searchLink><i>Country of Publication: </i>Germany <i>NLM ID: </i>101134867 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Print <i>ISSN: </i>1618-7598 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2216187598%22">16187598 </searchLink><i>NLM ISO Abbreviation: </i>Eur J Health Econ <i>Subsets: </i>MEDLINE
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=mdl&AN=18665410
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        Value: 10.1007/s10198-008-0118-1
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      – Code: eng
        Text: English
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      – TitleFull: Can we assume that research participants are utility maximisers?
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            NameFull: Griffith GL
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              Text: 2009 May
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              Y: 2009
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