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Brand name confusion: Subjective and objective measures of orthographic similarity.

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Title: Brand name confusion: Subjective and objective measures of orthographic similarity.
Authors: Burt JS; School of Psychology, University of Queensland., McFarlane KA; School of Psychology, University of Queensland., Kelly SJ; Business School, University of Queensland., Humphreys MS; School of Psychology, University of Queensland., Weatherall K; School of Law, University of Sydney., Burrell RG; School of Law, University of Sheffield.
Source: Journal of experimental psychology. Applied [J Exp Psychol Appl] 2017 Sep; Vol. 23 (3), pp. 320-335. Date of Electronic Publication: 2017 May 25.
Publication Type: Journal Article; Research Support, Non-U.S. Gov't
Journal Info: Publisher: American Psychological Association Country of Publication: United States NLM ID: 9507618 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1939-2192 (Electronic) Linking ISSN: 1076898X NLM ISO Abbreviation: J Exp Psychol Appl Subsets: MEDLINE
Database: MEDLINE Ultimate
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PubType: Academic Journal
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  Data: Brand name confusion: Subjective and objective measures of orthographic similarity.
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  Data: <searchLink fieldCode="AU" term="%22Burt+JS%22">Burt JS</searchLink>; School of Psychology, University of Queensland.<br /><searchLink fieldCode="AU" term="%22McFarlane+KA%22">McFarlane KA</searchLink>; School of Psychology, University of Queensland.<br /><searchLink fieldCode="AU" term="%22Kelly+SJ%22">Kelly SJ</searchLink>; Business School, University of Queensland.<br /><searchLink fieldCode="AU" term="%22Humphreys+MS%22">Humphreys MS</searchLink>; School of Psychology, University of Queensland.<br /><searchLink fieldCode="AU" term="%22Weatherall+K%22">Weatherall K</searchLink>; School of Law, University of Sydney.<br /><searchLink fieldCode="AU" term="%22Burrell+RG%22">Burrell RG</searchLink>; School of Law, University of Sheffield.
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  Data: <searchLink fieldCode="JN" term="%229507618%22">Journal of experimental psychology. Applied</searchLink> [J Exp Psychol Appl] 2017 Sep; Vol. 23 (3), pp. 320-335. <i>Date of Electronic Publication: </i>2017 May 25.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22American+Psychological+Association%22">American Psychological Association </searchLink><i>Country of Publication: </i>United States <i>NLM ID: </i>9507618 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>1939-2192 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%221076898X%22">1076898X </searchLink><i>NLM ISO Abbreviation: </i>J Exp Psychol Appl <i>Subsets: </i>MEDLINE
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        Value: 10.1037/xap0000127
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      – Code: eng
        Text: English
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        StartPage: 320
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      – TitleFull: Brand name confusion: Subjective and objective measures of orthographic similarity.
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              Text: 2017 Sep
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