Brand name confusion: Subjective and objective measures of orthographic similarity.
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| Title: | Brand name confusion: Subjective and objective measures of orthographic similarity. |
|---|---|
| Authors: | Burt JS; School of Psychology, University of Queensland., McFarlane KA; School of Psychology, University of Queensland., Kelly SJ; Business School, University of Queensland., Humphreys MS; School of Psychology, University of Queensland., Weatherall K; School of Law, University of Sydney., Burrell RG; School of Law, University of Sheffield. |
| Source: | Journal of experimental psychology. Applied [J Exp Psychol Appl] 2017 Sep; Vol. 23 (3), pp. 320-335. Date of Electronic Publication: 2017 May 25. |
| Publication Type: | Journal Article; Research Support, Non-U.S. Gov't |
| Journal Info: | Publisher: American Psychological Association Country of Publication: United States NLM ID: 9507618 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1939-2192 (Electronic) Linking ISSN: 1076898X NLM ISO Abbreviation: J Exp Psychol Appl Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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