The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude.
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| Title: | The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude. |
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| Authors: | Chen YS; Department of Business Administration, National Taipei University, New Taipei City 237, Taiwan., Chang TW; Graduate School of Resources Management and Decision Science, National Defense University, Taipei 112, Taiwan., Li HX; Department of Business Administration, National Taipei University, New Taipei City 237, Taiwan., Chen YR; Department of Business Administration, National Taipei University, New Taipei City 237, Taiwan. |
| Source: | International journal of environmental research and public health [Int J Environ Res Public Health] 2020 Jun 08; Vol. 17 (11). Date of Electronic Publication: 2020 Jun 08. |
| Publication Type: | Journal Article; Research Support, Non-U.S. Gov't |
| Journal Info: | Publisher: MDPI Country of Publication: Switzerland NLM ID: 101238455 Publication Model: Electronic Cited Medium: Internet ISSN: 1660-4601 (Electronic) Linking ISSN: 16604601 NLM ISO Abbreviation: Int J Environ Res Public Health Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1660-4601 |
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| DOI: | 10.3390/ijerph17114089 |
