Development and validation of prescription drug risk, efficacy, and benefit perception measures in the context of direct-to-consumer prescription drug advertising. - Kelly BJ; Rupert DJ; Aikin KJ; Sullivan HW; Johnson M; Bann CM; Mack N; Southwell BG; West S; Parvanta S; Rabre A; Peinado S (Research in social & administrative pharmacy : RSAP, 2021)