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Are brand names special words? Letter visual-similarity affects the identification of brand names, but not common words.

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Title: Are brand names special words? Letter visual-similarity affects the identification of brand names, but not common words.
Authors: Perea M; Universitat de València, Valencia, Spain.; Universidad Antonio de Nebrija, Madrid, Spain., Baciero A; Universidad Antonio de Nebrija, Madrid, Spain.; Bournemouth University, Bournemouth, UK., Labusch M; Universitat de València, Valencia, Spain., Fernández-López M; Universitat de València, Valencia, Spain., Marcet A; Universitat de València, Valencia, Spain.
Source: British journal of psychology (London, England : 1953) [Br J Psychol] 2022 Aug; Vol. 113 (3), pp. 835-852. Date of Electronic Publication: 2022 Feb 02.
Publication Type: Journal Article
Journal Info: Publisher: Wiley-Blackwell Country of Publication: England NLM ID: 0373124 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 2044-8295 (Electronic) Linking ISSN: 00071269 NLM ISO Abbreviation: Br J Psychol Subsets: MEDLINE
Database: MEDLINE Ultimate
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  Data: Are brand names special words? Letter visual-similarity affects the identification of brand names, but not common words.
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  Data: <searchLink fieldCode="AU" term="%22Perea+M%22">Perea M</searchLink>; Universitat de València, Valencia, Spain.; Universidad Antonio de Nebrija, Madrid, Spain.<br /><searchLink fieldCode="AU" term="%22Baciero+A%22">Baciero A</searchLink>; Universidad Antonio de Nebrija, Madrid, Spain.; Bournemouth University, Bournemouth, UK.<br /><searchLink fieldCode="AU" term="%22Labusch+M%22">Labusch M</searchLink>; Universitat de València, Valencia, Spain.<br /><searchLink fieldCode="AU" term="%22Fernández-López+M%22">Fernández-López M</searchLink>; Universitat de València, Valencia, Spain.<br /><searchLink fieldCode="AU" term="%22Marcet+A%22">Marcet A</searchLink>; Universitat de València, Valencia, Spain.
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  Data: <searchLink fieldCode="JN" term="%220373124%22">British journal of psychology (London, England : 1953)</searchLink> [Br J Psychol] 2022 Aug; Vol. 113 (3), pp. 835-852. <i>Date of Electronic Publication: </i>2022 Feb 02.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Wiley-Blackwell%22">Wiley-Blackwell </searchLink><i>Country of Publication: </i>England <i>NLM ID: </i>0373124 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>2044-8295 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2200071269%22">00071269 </searchLink><i>NLM ISO Abbreviation: </i>Br J Psychol <i>Subsets: </i>MEDLINE
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        Value: 10.1111/bjop.12557
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              Text: 2022 Aug
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