The relationship between novelty of introducing breaking at the 2024 Paris Olympics and potential viewers' media engagement, anticipation, and viewing intention: a study.

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Title: The relationship between novelty of introducing breaking at the 2024 Paris Olympics and potential viewers' media engagement, anticipation, and viewing intention: a study.
Authors: Lim SJ; Department of Sports Marketing, Kyung Hee University, Yongin, 211732, Republic of Korea., Lim SY; Department of Sports Marketing, Kyung Hee University, Yongin, 211732, Republic of Korea. lsy0413@khu.ac.kr., Lee JH; Department of Sports Marketing, Kyung Hee University, Yongin, 211732, Republic of Korea. leex0472@khu.ac.kr.; Department of Sports Marketing, Kyung-Hee University, Yongin, 211732, Republic of Korea. leex0472@khu.ac.kr.
Source: BMC psychology [BMC Psychol] 2025 Apr 23; Vol. 13 (1), pp. 427. Date of Electronic Publication: 2025 Apr 23.
Publication Type: Journal Article
Journal Info: Publisher: BioMed Central Country of Publication: England NLM ID: 101627676 Publication Model: Electronic Cited Medium: Internet ISSN: 2050-7283 (Electronic) Linking ISSN: 20507283 NLM ISO Abbreviation: BMC Psychol Subsets: MEDLINE
Database: MEDLINE Ultimate
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ISSN:2050-7283
DOI:10.1186/s40359-025-02655-7