APA (7th ed.) Citation

CY, C., YH, L., TY, Y., YL, C., & TL, Y. (2025). Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness. PloS one, 20(7), e0326911. https://doi.org/10.1371/journal.pone.0326911

Chicago Style (17th ed.) Citation

CY, Chen, Lin YH, Yeh TY, Chou YL, and Yeh TL. "Social Media Influencer or Traditional Celebrity? Moderational Analysis on the Relationship Between Endorser Type and Endorsement Effectiveness." PloS One 20, no. 7 (2025): e0326911. https://doi.org/10.1371/journal.pone.0326911.

MLA (9th ed.) Citation

CY, Chen, et al. "Social Media Influencer or Traditional Celebrity? Moderational Analysis on the Relationship Between Endorser Type and Endorsement Effectiveness." PloS One, vol. 20, no. 7, 2025, p. e0326911, https://doi.org/10.1371/journal.pone.0326911.