View in EDS HTML Full Text PDF Full Text

Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.

Saved in:
Bibliographic Details
Title: Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.
Authors: Chen CY; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan., Lin YH; Master Program of Sport Facility and Health Promotion, National Taiwan University, Taipei, Taiwan., Yeh TY; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan., Chou YL; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan., Yeh TL; Department of Health, Exercise Science, and Recreation Management, University of Mississippi, Oxford, Mississippi, United States of America.
Source: PloS one [PLoS One] 2025 Jul 01; Vol. 20 (7), pp. e0326911. Date of Electronic Publication: 2025 Jul 01 (Print Publication: 2025).
Publication Type: Journal Article
Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE
Database: MEDLINE Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: mdl
DbLabel: MEDLINE Ultimate
An: 40591589
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AU" term="%22Chen+CY%22">Chen CY</searchLink>; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan.<br /><searchLink fieldCode="AU" term="%22Lin+YH%22">Lin YH</searchLink>; Master Program of Sport Facility and Health Promotion, National Taiwan University, Taipei, Taiwan.<br /><searchLink fieldCode="AU" term="%22Yeh+TY%22">Yeh TY</searchLink>; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan.<br /><searchLink fieldCode="AU" term="%22Chou+YL%22">Chou YL</searchLink>; Doctoral Program for Transnational Sport Management and Innovation, National Taiwan Sport University, Taoyuan, Taiwan.<br /><searchLink fieldCode="AU" term="%22Yeh+TL%22">Yeh TL</searchLink>; Department of Health, Exercise Science, and Recreation Management, University of Mississippi, Oxford, Mississippi, United States of America.
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22101285081%22">PloS one</searchLink> [PLoS One] 2025 Jul 01; Vol. 20 (7), pp. e0326911. <i>Date of Electronic Publication: </i>2025 Jul 01 (<i>Print Publication: </i>2025).
– Name: TypePub
  Label: Publication Type
  Group: TypPub
  Data: Journal Article
– Name: TitleSource
  Label: Journal Info
  Group: Src
  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Public+Library+of+Science%22">Public Library of Science </searchLink><i>Country of Publication: </i>United States <i>NLM ID: </i>101285081 <i>Publication Model: </i>eCollection <i>Cited Medium: </i>Internet <i>ISSN: </i>1932-6203 (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2219326203%22">19326203 </searchLink><i>NLM ISO Abbreviation: </i>PLoS One <i>Subsets: </i>MEDLINE
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=mdl&AN=40591589
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1371/journal.pone.0326911
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        StartPage: e0326911
    Titles:
      – TitleFull: Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Chen CY
      – PersonEntity:
          Name:
            NameFull: Lin YH
      – PersonEntity:
          Name:
            NameFull: Yeh TY
      – PersonEntity:
          Name:
            NameFull: Chou YL
      – PersonEntity:
          Name:
            NameFull: Yeh TL
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 07
              Text: 2025 Jul 01
              Type: published
              Y: 2025
          Identifiers:
            – Type: issn-electronic
              Value: 1932-6203
          Numbering:
            – Type: volume
              Value: 20
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: PloS one
              Type: main
ResultId 1