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Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms.

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Title: Why do users stay? Emotional vs. functional attachment in pan-entertainment live streaming platforms.
Authors: Zhang S; School of Design, Hunan University, Changsha, China., Ji T; School of Design, Hunan University, Changsha, China., Liang K; Faculty of Art and Communication, Kunming University of Science and Technology, Kunming, China., Wei L; Department of Smart Experience Design, Kookmin University, Seoul, Republic of Korea.; Anhui Institute of International Business, Hefei, Anhui, China., Pan Y; Department of Smart Experience Design, Kookmin University, Seoul, Republic of Korea.
Source: Frontiers in psychology [Front Psychol] 2025 Jul 21; Vol. 16, pp. 1623568. Date of Electronic Publication: 2025 Jul 21 (Print Publication: 2025).
Publication Type: Journal Article
Journal Info: Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101550902 Publication Model: eCollection Cited Medium: Print ISSN: 1664-1078 (Print) Linking ISSN: 16641078 NLM ISO Abbreviation: Front Psychol Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="AU" term="%22Zhang+S%22">Zhang S</searchLink>; School of Design, Hunan University, Changsha, China.<br /><searchLink fieldCode="AU" term="%22Ji+T%22">Ji T</searchLink>; School of Design, Hunan University, Changsha, China.<br /><searchLink fieldCode="AU" term="%22Liang+K%22">Liang K</searchLink>; Faculty of Art and Communication, Kunming University of Science and Technology, Kunming, China.<br /><searchLink fieldCode="AU" term="%22Wei+L%22">Wei L</searchLink>; Department of Smart Experience Design, Kookmin University, Seoul, Republic of Korea.; Anhui Institute of International Business, Hefei, Anhui, China.<br /><searchLink fieldCode="AU" term="%22Pan+Y%22">Pan Y</searchLink>; Department of Smart Experience Design, Kookmin University, Seoul, Republic of Korea.
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        Value: 10.3389/fpsyg.2025.1623568
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