Omnichannel pricing and inventory strategies considering live streaming selling: A data-driven distributionally robust optimization approach.
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| Title: | Omnichannel pricing and inventory strategies considering live streaming selling: A data-driven distributionally robust optimization approach. |
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| Authors: | Mou Y; School of Economics and Management, Weifang University, Weifang, China., Zhou H; School of Economics and Management, Weifang University, Weifang, China., Yang X; School of Economics and Management, Weifang University, Weifang, China., Guan Z; School of Business Administration, Northeastern University, Shenyang, China.; School of Logistics Management and Engineering, Zhuhai College of Science and Technology, Zhuhai, China. |
| Source: | PloS one [PLoS One] 2026 Jan 07; Vol. 21 (1), pp. e0338918. Date of Electronic Publication: 2026 Jan 07 (Print Publication: 2026). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1932-6203 |
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| DOI: | 10.1371/journal.pone.0338918 |
