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Pushing the US nicotine pouch market: insights from Zyn's free can campaign in September 2025.

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Title: Pushing the US nicotine pouch market: insights from Zyn's free can campaign in September 2025.
Authors: Talbot EM; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA et304@ints.rutgers.edu., Ganz O; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA., Jensen JK; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Family Medicine & Community Health, Rutgers Robert Wood Johnson Medical School New Brunswick, New Brunswick, New Jersey, USA., Mays D; Department of Internal Medicine, The Ohio State University, Columbus, Ohio, USA., Rose SW; Department of Behavioral Science, Center for Health, Engagement, and Transformation, University of Kentucky College of Medicine, Lexington, Kentucky, USA., Ackerman C; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA., Hrywna M; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA., Lee JGL; Department of Implementation Science, Division of Public Health Sciences, Wake Forest University School of Medicine, Winston-Salem, North Carolina, USA., Bover Manderski MT; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Department of Biostatistics & Epidemiology, Rutgers School of Public Health, Piscataway, New Jersey, USA., Barnwell PV; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Division of General Internal Medicine, Rutgers Robert Wood Johnson Medical School, New Brunswick, New Jersey, USA., Mercincavage M; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Division of General Internal Medicine, Rutgers Robert Wood Johnson Medical School, New Brunswick, New Jersey, USA., Henriksen L; Stanford Prevention Research Center, Stanford University School of Medicine, Stanford, California, USA., Delnevo CD; Rutgers Institute for Nicotine & Tobacco Studies, New Brunswick, New Jersey, USA.; Department of Health Behavior, Society and Policy, Rutgers School of Public Health, Piscataway, New Jersey, USA.
Source: Tobacco control [Tob Control] 2026 Feb 23. Date of Electronic Publication: 2026 Feb 23.
Publication Type: Journal Article
Journal Info: Publisher: BMJ Pub. Group Country of Publication: England NLM ID: 9209612 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1468-3318 (Electronic) Linking ISSN: 09644563 NLM ISO Abbreviation: Tob Control Subsets: MEDLINE
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