Beyond "Taiji Diagram": how multimodal metaphor deciphers Yin Xu and Yang Xu through Traditional Chinese Medicine science communication short videos.

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Title: Beyond "Taiji Diagram": how multimodal metaphor deciphers Yin Xu and Yang Xu through Traditional Chinese Medicine science communication short videos.
Authors: Wang S; School of Foreign Language, Cangzhou Jiaotong College, Huanghua, China.; The Centre for Research in Language and Linguistics, The National University of Malaysia, Bangi, Malaysia., Wang M; School of Basic Medicine, Tianjin Medical University, Tianjin, China., Ng LS; The Centre for Research in Language and Linguistics, The National University of Malaysia, Bangi, Malaysia., Shaari AH; The Centre for Research in Language and Linguistics, The National University of Malaysia, Bangi, Malaysia.
Source: Frontiers in public health [Front Public Health] 2026 May 05; Vol. 14, pp. 1781678. Date of Electronic Publication: 2026 May 05 (Print Publication: 2026).
Publication Type: Journal Article
Journal Info: Publisher: Frontiers Editorial Office Country of Publication: Switzerland NLM ID: 101616579 Publication Model: eCollection Cited Medium: Internet ISSN: 2296-2565 (Electronic) Linking ISSN: 22962565 NLM ISO Abbreviation: Front Public Health Subsets: MEDLINE
Database: MEDLINE Ultimate
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ISSN:2296-2565
DOI:10.3389/fpubh.2026.1781678