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Behind the screen: Unraveling the role of perceived closeness difference in shaping viewers' engagement behaviors.

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Title: Behind the screen: Unraveling the role of perceived closeness difference in shaping viewers' engagement behaviors.
Authors: Huang R; Business Technology Innovation and Development Research Center (Hangzhou), Zhejiang Business College, Hangzhou, China., Guo H; Business Technology Innovation and Development Research Center (Hangzhou), Zhejiang Business College, Hangzhou, China.; Wuhan University of Technology, Wuhan, China.
Source: PloS one [PLoS One] 2026 Jul 06; Vol. 21 (7), pp. e0347751. Date of Electronic Publication: 2026 Jul 06 (Print Publication: 2026).
Publication Type: Journal Article
Journal Info: Publisher: Public Library of Science Country of Publication: United States NLM ID: 101285081 Publication Model: eCollection Cited Medium: Internet ISSN: 1932-6203 (Electronic) Linking ISSN: 19326203 NLM ISO Abbreviation: PLoS One Subsets: MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="AU" term="%22Huang+R%22">Huang R</searchLink>; Business Technology Innovation and Development Research Center (Hangzhou), Zhejiang Business College, Hangzhou, China.<br /><searchLink fieldCode="AU" term="%22Guo+H%22">Guo H</searchLink>; Business Technology Innovation and Development Research Center (Hangzhou), Zhejiang Business College, Hangzhou, China.; Wuhan University of Technology, Wuhan, China.
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        Value: 10.1371/journal.pone.0347751
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              Text: 2026 Jul 06
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