APA (7th ed.) Citation

Rini & Priyamvada. (2023). COVID-19 challenge: Optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal. OPSEARCH, 60(3), 1218. https://doi.org/10.1007/s12597-023-00659-8

Chicago Style (17th ed.) Citation

Rini and Priyamvada. "COVID-19 Challenge: Optimizing Investment in Service and Promotional Effort with Pricing Strategy for Sustainability in New Normal." OPSEARCH 60, no. 3 (2023): 1218. https://doi.org/10.1007/s12597-023-00659-8.

MLA (9th ed.) Citation

Rini and Priyamvada. "COVID-19 Challenge: Optimizing Investment in Service and Promotional Effort with Pricing Strategy for Sustainability in New Normal." OPSEARCH, vol. 60, no. 3, 2023, p. 1218, https://doi.org/10.1007/s12597-023-00659-8.