COVID-19 challenge: optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal.
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| Title: | COVID-19 challenge: optimizing investment in service and promotional effort with pricing strategy for sustainability in new normal. |
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| Authors: | Rini1 (AUTHOR) bhagaur.rini@gmail.com, Priyamvada2 (AUTHOR) |
| Source: | OPSEARCH. Sep2023, Vol. 60 Issue 3, p1218-1229. 12p. |
| Database: | Mathematics Source |
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| ISSN: | 00303887 |
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| DOI: | 10.1007/s12597-023-00659-8 |