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The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic.

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Title: The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic.
Authors: Karulkar, Yashodhan1 (AUTHOR) Yashodhan.Karulkar@nmims.edu, Srivastava, Shagun1 (AUTHOR) Shagun.Srivastava@nmims.edu, Nandwana, Rakshit1 (AUTHOR) rakshitn4@gmail.com, Stanley, Stacia1 (AUTHOR) stacia.panacherry74@nmims.in
Source: Journal of Statistical Theory & Applications. Dec2025, Vol. 24 Issue 4, p1165-1195. 31p.
Database: Mathematics Source
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Statistical+Theory+%26+Applications%22">Journal of Statistical Theory & Applications</searchLink>. Dec2025, Vol. 24 Issue 4, p1165-1195. 31p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=msf&AN=190277880
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        Value: 10.1007/s44199-025-00143-w
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      – Code: eng
        Text: English
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        PageCount: 31
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      – TitleFull: The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic.
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            – D: 01
              M: 12
              Text: Dec2025
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              Y: 2025
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              Value: 24
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