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The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic.

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Title: The Growing Complexity of Consumer Choices: Unravelling Consumer Patterns with K-Means and Fuzzy Logic.
Authors: Karulkar, Yashodhan1 (AUTHOR) Yashodhan.Karulkar@nmims.edu, Srivastava, Shagun1 (AUTHOR) Shagun.Srivastava@nmims.edu, Nandwana, Rakshit1 (AUTHOR) rakshitn4@gmail.com, Stanley, Stacia1 (AUTHOR) stacia.panacherry74@nmims.in
Source: Journal of Statistical Theory & Applications. Dec2025, Vol. 24 Issue 4, p1165-1195. 31p.
Database: Mathematics Source
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ISSN:15387887
DOI:10.1007/s44199-025-00143-w