Latin America´s Potential in Nation Branding: A Closer Look at Brazil´s, Chile´s and Colombia´s Practices
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| Title: | Latin America´s Potential in Nation Branding: A Closer Look at Brazil´s, Chile´s and Colombia´s Practices |
|---|---|
| Description: | In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries'competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region's countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries. |
| Authors: | Eva Niesing |
| Resource Type: | eBook. |
| Subjects: | Branding (Marketing)--Developing countries, Branding (Marketing), Marketing--Latin America, Branding (Marketing)--Latin America |
| Categories: | POLITICAL SCIENCE / World / Caribbean & Latin American, BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1006931 RelevancyScore: 1064 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1063.91076660156 |
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| Items | – Name: Title Label: Title Group: Ti Data: Latin America´s Potential in Nation Branding: A Closer Look at Brazil´s, Chile´s and Colombia´s Practices – Name: Abstract Label: Description Group: Ab Data: In the globalized world of today, a well-elaborated, long-term oriented nation branding strategy can help nations to improve and to better control of their nation image. Nation branding activities increase the countries'competitiveness in the global marketplace, and help to foster the tourism arrivals, inward foreign direct investment flows and exports, and further, they help to attract talented workforce and students. Despite its growing importance, most Latin American countries still have not engaged enough in the area of nation branding, and mostly only focus their activities on the tourism promotion. The region's countries have a good image regarding soft factors such as their people and tourism attractions but have a weak image regarding their products and investment opportunities. Brazil has a relatively good nation image in many dimensions but still has not developed an extensive nation branding strategy. Chile and Colombia are among the Latin American countries which have started to conduct more complete nation branding activities. Although, such advances can be observed, there is still a lot of improvement potential in the nation branding practices of Latin American countries. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Eva+Niesing%22">Eva Niesing</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Branding+%28Marketing%29--Developing+countries%22">Branding (Marketing)--Developing countries</searchLink><br /><searchLink fieldCode="DE" term="%22Branding+%28Marketing%29%22">Branding (Marketing)</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing--Latin+America%22">Marketing--Latin America</searchLink><br /><searchLink fieldCode="DE" term="%22Branding+%28Marketing%29--Latin+America%22">Branding (Marketing)--Latin America</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22POLITICAL+SCIENCE+%2F+World+%2F+Caribbean+%26+Latin+American%22">POLITICAL SCIENCE / World / Caribbean & Latin American</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Hospitality%2C+Travel+%26+Tourism%22">BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.827 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Branding (Marketing)--Developing countries Type: general – SubjectFull: Branding (Marketing) Type: general – SubjectFull: Marketing--Latin America Type: general – SubjectFull: Branding (Marketing)--Latin America Type: general Titles: – TitleFull: Latin America´s Potential in Nation Branding: A Closer Look at Brazil´s, Chile´s and Colombia´s Practices Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Eva Niesing – PersonEntity: Name: NameFull: Eva Niesing IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2015 – D: 22 M: 09 Type: profile Y: 2020 Identifiers: – Type: isbn-print Value: 9783954891429 – Type: isbn-electronic Value: 9783954896424 Titles: – TitleFull: Latin America´s Potential in Nation Branding: A Closer Look at Brazil´s, Chile´s and Colombia´s Practices Type: main |
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