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The Base of the Pyramid Promise : Building Businesses with Impact and Scale

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Title: The Base of the Pyramid Promise : Building Businesses with Impact and Scale
Description: As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.
Authors: Ted London
Resource Type: eBook.
Subjects: Success in business--Developing countries, Business planning--Developing countries, Social entrepreneurship--Developing countries, Industrial management--Developing countries, Poverty--Developing countries, Low-income consumers--Developing countries, Markets--Developing countries
Categories: BUSINESS & ECONOMICS / Strategic Planning
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1086760
RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1070.4580078125
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  Data: The Base of the Pyramid Promise : Building Businesses with Impact and Scale
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  Data: As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve—and, increasingly, are demanding—better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its impact. With these forces converging, the potential for mutual value creation is tremendous. This book provides a roadmap for realizing that potential. Drawing on over 25 years of experience across some eighty countries, Ted London offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. He outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.408091724
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Success in business--Developing countries
        Type: general
      – SubjectFull: Business planning--Developing countries
        Type: general
      – SubjectFull: Social entrepreneurship--Developing countries
        Type: general
      – SubjectFull: Industrial management--Developing countries
        Type: general
      – SubjectFull: Poverty--Developing countries
        Type: general
      – SubjectFull: Low-income consumers--Developing countries
        Type: general
      – SubjectFull: Markets--Developing countries
        Type: general
    Titles:
      – TitleFull: The Base of the Pyramid Promise : Building Businesses with Impact and Scale
        Type: main
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          Name:
            NameFull: Ted London
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            NameFull: Ted London
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 06
              M: 01
              Type: profile
              Y: 2016
          Identifiers:
            – Type: isbn-print
              Value: 9780804791489
            – Type: isbn-electronic
              Value: 9780804797337
          Titles:
            – TitleFull: The Base of the Pyramid Promise : Building Businesses with Impact and Scale
              Type: main
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