This Program Is Brought to You By... : Distributing Television News Online
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| Title: | This Program Is Brought to You By... : Distributing Television News Online |
|---|---|
| Description: | Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work. |
| Authors: | Joshua A. Braun |
| Resource Type: | eBook. |
| Subjects: | Marketing channels--Social aspects, Online journalism--Social aspects, Television broadcasting of news--Marketing--Social aspects |
| Categories: | BUSINESS & ECONOMICS / Industries / Media & Communications, COMPUTERS / Internet / User-Generated Content, BUSINESS & ECONOMICS / Industries / Entertainment |
| Database: | eBook Collection (EBSCOhost) |
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