Quantitative Modelling In Marketing And Management
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| Title: | Quantitative Modelling In Marketing And Management |
|---|---|
| Description: | The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of'Quantitative Modelling in Marketing and Management'focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. |
| Authors: | Luiz Moutinho, Kun-huang Huarng |
| Resource Type: | eBook. |
| Subjects: | Marketing--Mathematical models, Management--Mathematical models |
| Categories: | BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Decision-Making & Problem Solving |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Quantitative Modelling In Marketing And Management – Name: Abstract Label: Description Group: Ab Data: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of'Quantitative Modelling in Marketing and Management'focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Luiz+Moutinho%22">Luiz Moutinho</searchLink><br /><searchLink fieldCode="AR" term="%22Kun-huang+Huarng%22">Kun-huang Huarng</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Marketing--Mathematical+models%22">Marketing--Mathematical models</searchLink><br /><searchLink fieldCode="DE" term="%22Management--Mathematical+models%22">Management--Mathematical models</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+Research%22">BUSINESS & ECONOMICS / Marketing / Research</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Decision-Making+%26+Problem+Solving%22">BUSINESS & ECONOMICS / Decision-Making & Problem Solving</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.800727 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Marketing--Mathematical models Type: general – SubjectFull: Management--Mathematical models Type: general Titles: – TitleFull: Quantitative Modelling In Marketing And Management Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Luiz Moutinho – PersonEntity: Name: NameFull: Kun-huang Huarng – PersonEntity: Name: NameFull: Luiz Moutinho – PersonEntity: Name: NameFull: Kun-huang Huarng IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2015 – D: 10 M: 11 Type: profile Y: 2015 Identifiers: – Type: isbn-print Value: 9789814696340 – Type: isbn-electronic Value: 9789814696357 – Type: isbn-electronic Value: 9789814696364 Titles: – TitleFull: Quantitative Modelling In Marketing And Management Type: main |
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