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The Marvel Studios Phenomenon : Inside a Transmedia Universe

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Title: The Marvel Studios Phenomenon : Inside a Transmedia Universe
Description: Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's'shared'media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.
Authors: Martin Flanagan, Andrew Livingstone, Mike McKenny
Resource Type: eBook.
Subjects: Motion picture industry--United States--History
Categories: BUSINESS & ECONOMICS / Industries / Media & Communications, COMICS & GRAPHIC NOVELS / Media Tie-In, PERFORMING ARTS / Film / Direction & Production
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1214180
RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1070.4580078125
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  Data: The Marvel Studios Phenomenon : Inside a Transmedia Universe
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  Data: Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's'shared'media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fiction and the role of fandom are considered. The authors identify milestones from Marvel's complex and controversial business history, allowing us to appraise its industrial status: from a comic publisher keen to exploit its intellectual property, to an independent producer, to successful subsidiary of a vast entertainment empire.
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  Data: <searchLink fieldCode="AR" term="%22Martin+Flanagan%22">Martin Flanagan</searchLink><br /><searchLink fieldCode="AR" term="%22Andrew+Livingstone%22">Andrew Livingstone</searchLink><br /><searchLink fieldCode="AR" term="%22Mike+McKenny%22">Mike McKenny</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Motion+picture+industry--United+States--History%22">Motion picture industry--United States--History</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 384.806579493
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Motion picture industry--United States--History
        Type: general
    Titles:
      – TitleFull: The Marvel Studios Phenomenon : Inside a Transmedia Universe
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Martin Flanagan
      – PersonEntity:
          Name:
            NameFull: Andrew Livingstone
      – PersonEntity:
          Name:
            NameFull: Mike McKenny
      – PersonEntity:
          Name:
            NameFull: Martin Flanagan
      – PersonEntity:
          Name:
            NameFull: Andrew Livingstone
      – PersonEntity:
          Name:
            NameFull: Mike McKenny
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      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 02
              M: 06
              Type: profile
              Y: 2016
          Identifiers:
            – Type: isbn-print
              Value: 9781501311895
            – Type: isbn-print
              Value: 9781501338533
            – Type: isbn-electronic
              Value: 9781501311857
            – Type: isbn-electronic
              Value: 9781501311864
          Titles:
            – TitleFull: The Marvel Studios Phenomenon : Inside a Transmedia Universe
              Type: main
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