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Selling Information Security to the Board : A Primer

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Title: Selling Information Security to the Board : A Primer
Description: Information technology plays a fundamental role in the operations of any modern business. While the confidentiality and integrity of your organisation's information have to be protected, a business still needs to have this information readily available in order to be able to function from day to day. If you are an information security practitioner, you need to be able to sell complex and often technical solutions to boards and management teams. Persuading the board to invest in information security measures requires sales skills. As an information security professional, you are a scientific and technical specialist; and yet you need to get your message across to people whose primary interests lie elsewhere, in turnover and overall performance. In other words, you need to develop sales and marketing skills. This pocket guide will help you with the essential sales skills that persuade company directors to commit money and resources to your information security initiatives.
Authors: Alan Calder
Resource Type: eBook.
Subjects: Business enterprises--Computer networks--Security measures, Selling, Computer security--Information technology
Categories: COMPUTERS / Security / General
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
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RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
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  Data: Information technology plays a fundamental role in the operations of any modern business. While the confidentiality and integrity of your organisation's information have to be protected, a business still needs to have this information readily available in order to be able to function from day to day. If you are an information security practitioner, you need to be able to sell complex and often technical solutions to boards and management teams. Persuading the board to invest in information security measures requires sales skills. As an information security professional, you are a scientific and technical specialist; and yet you need to get your message across to people whose primary interests lie elsewhere, in turnover and overall performance. In other words, you need to develop sales and marketing skills. This pocket guide will help you with the essential sales skills that persuade company directors to commit money and resources to your information security initiatives.
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RecordInfo BibRecord:
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    Classifications:
      – Code: 658.478
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Business enterprises--Computer networks--Security measures
        Type: general
      – SubjectFull: Selling
        Type: general
      – SubjectFull: Computer security--Information technology
        Type: general
    Titles:
      – TitleFull: Selling Information Security to the Board : A Primer
        Type: main
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          Name:
            NameFull: Alan Calder
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            NameFull: Alan Calder
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 04
              M: 01
              Type: profile
              Y: 2019
          Identifiers:
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              Value: 9781849287999
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              Value: 9781849288002
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              Value: 9781849288019
          Titles:
            – TitleFull: Selling Information Security to the Board : A Primer
              Type: main
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