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Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte

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Title: Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Description: Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.
Authors: Bruce I Newman
Resource Type: eBook.
Subjects: Campaign management--Slovenia, Campaign management--Great Britain, Communication in politics--Great Britain, Communication in politics--United States, Campaign management--United States, Communication in politics--Slovenia
Categories: POLITICAL SCIENCE / Political Communication, BUSINESS & ECONOMICS / Marketing / General, POLITICAL SCIENCE / Political Process / Campaigns & Elections
Database: eBook Collection (EBSCOhost)
FullText Links:
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  – Type: ebook-epub
Text:
  Availability: 0
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DbLabel: eBook Collection (EBSCOhost)
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PubType: eBook
PubTypeId: ebook
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  Data: Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
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  Label: Description
  Group: Ab
  Data: Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of the art in political communication management and marketing through a cross-cultural integration of research and theoretical approaches. An international panel of authors presents a comparative assessment of the impact of candidate and party appeals on the electorate, examines case studies from elections in the United States and Europe, and offers innovative models of voter behavior in the United States, Poland, and Slovenia. Communication of Politics provides valuable insights into the merger of political marketing and public relations. The book examines the cause and effect of the increasing role of communications professionals in the political process and documents the relationship between politicians and communications professionals working in electoral committees, political parties, governments, government agencies, consultancies, and polling agencies. Topics addressed by the international panel of scholars and practitioners include: a critical assessment of strategies used in the 2000 United States Presidential election branding as a means of establishing party values and winning support the expanding roles of polls, focus groups and Internet-based research on elections the relationship between foreign affairs/diplomacy and media/public relations Quangos (Quasi-Autonomous Non-Governmental Organizations) and much more! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines the innovativeand sometimes controversialuses of contemporary electoral marketing. The book is an essential resource for academics, journalists, and political practitioners, including campaign managers, charity fundraisers, public service managers, party-policy-makerseven candidates.
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  Data: <searchLink fieldCode="DE" term="%22Campaign+management--Slovenia%22">Campaign management--Slovenia</searchLink><br /><searchLink fieldCode="DE" term="%22Campaign+management--Great+Britain%22">Campaign management--Great Britain</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+in+politics--Great+Britain%22">Communication in politics--Great Britain</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+in+politics--United+States%22">Communication in politics--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Campaign+management--United+States%22">Campaign management--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+in+politics--Slovenia%22">Communication in politics--Slovenia</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 324.73
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Campaign management--Slovenia
        Type: general
      – SubjectFull: Campaign management--Great Britain
        Type: general
      – SubjectFull: Communication in politics--Great Britain
        Type: general
      – SubjectFull: Communication in politics--United States
        Type: general
      – SubjectFull: Campaign management--United States
        Type: general
      – SubjectFull: Communication in politics--Slovenia
        Type: general
    Titles:
      – TitleFull: Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
        Type: main
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          Name:
            NameFull: Bruce I Newman
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          Name:
            NameFull: Bruce I Newman
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 19
              M: 05
              Type: profile
              Y: 2016
          Identifiers:
            – Type: isbn-print
              Value: 9780789021588
            – Type: isbn-print
              Value: 9780789021595
            – Type: isbn-electronic
              Value: 9781136691881
            – Type: isbn-electronic
              Value: 9781136691898
            – Type: isbn-electronic
              Value: 9780203812327
          Titles:
            – TitleFull: Communication of Politics : Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
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