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The Spirit of 1976 : Commerce, Community, and the Politics of Commemoration

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Title: The Spirit of 1976 : Commerce, Community, and the Politics of Commemoration
Description: The most important national commemoration of the twentieth century, the 1976 bicentennial celebration gave rise to a broad-ranging debate over how the American Revolution should be remembered and represented. Federal planners seeking an uncritical glorification of the nation's founding came up against an array of constituencies with other interests and objectives. Inspired by the'new social history' that looked at the past'from the bottom up,' Americans who had previously been disenfranchised by traditional national narratives—African Americans, women, American Indians, workers, young people—demanded a voice and representation in the planning. Local communities, similarly suspicious of federal direction, sought control over their own bicentennial events. Corporate representatives promoted an approach that championed the convergence of patriotism and private enterprise, while commercial interests applied the marketing techniques of an expanding consumerism to hawk every imaginable kind of patriotic souvenir to all of these groups. The end result of these competing efforts, Tammy S. Gordon shows, was a national celebration that reflected some common themes, including a mistrust of federal power, an embrace of decentralized authority, and a new cultural emphasis on the importance of the self. The American Revolution Bicentennial can thus be seen as both a product of the social and political changes of the 1960s and a harbinger of things to come. After 1976, the postwar myth of a consensus view of American history came to an end, ensuring that future national commemorations would continue to be contested.
Authors: Tammy S. Gordon
Resource Type: eBook.
Subjects: American Revolution Bicentennial, 1976--Economic aspects, American Revolution Bicentennial, 1976--Political aspects, American Revolution Bicentennial, 1976--Social aspects, Public history--Social aspects, Public history--Economic aspects, Public history--Political aspects
Categories: HISTORY / General, HISTORY / United States / General, HISTORY / Social History, SOCIAL SCIENCE / General
Database: eBook Collection (EBSCOhost)
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  Data: The Spirit of 1976 : Commerce, Community, and the Politics of Commemoration
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  Data: The most important national commemoration of the twentieth century, the 1976 bicentennial celebration gave rise to a broad-ranging debate over how the American Revolution should be remembered and represented. Federal planners seeking an uncritical glorification of the nation's founding came up against an array of constituencies with other interests and objectives. Inspired by the'new social history' that looked at the past'from the bottom up,' Americans who had previously been disenfranchised by traditional national narratives—African Americans, women, American Indians, workers, young people—demanded a voice and representation in the planning. Local communities, similarly suspicious of federal direction, sought control over their own bicentennial events. Corporate representatives promoted an approach that championed the convergence of patriotism and private enterprise, while commercial interests applied the marketing techniques of an expanding consumerism to hawk every imaginable kind of patriotic souvenir to all of these groups. The end result of these competing efforts, Tammy S. Gordon shows, was a national celebration that reflected some common themes, including a mistrust of federal power, an embrace of decentralized authority, and a new cultural emphasis on the importance of the self. The American Revolution Bicentennial can thus be seen as both a product of the social and political changes of the 1960s and a harbinger of things to come. After 1976, the postwar myth of a consensus view of American history came to an end, ensuring that future national commemorations would continue to be contested.
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RecordInfo BibRecord:
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      – Code: 973.3
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: American Revolution Bicentennial, 1976--Economic aspects
        Type: general
      – SubjectFull: American Revolution Bicentennial, 1976--Political aspects
        Type: general
      – SubjectFull: American Revolution Bicentennial, 1976--Social aspects
        Type: general
      – SubjectFull: Public history--Social aspects
        Type: general
      – SubjectFull: Public history--Economic aspects
        Type: general
      – SubjectFull: Public history--Political aspects
        Type: general
    Titles:
      – TitleFull: The Spirit of 1976 : Commerce, Community, and the Politics of Commemoration
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Tammy S. Gordon
      – PersonEntity:
          Name:
            NameFull: Tammy S. Gordon
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      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2013
            – D: 10
              M: 07
              Type: profile
              Y: 2017
          Identifiers:
            – Type: isbn-print
              Value: 9781625340429
            – Type: isbn-print
              Value: 9781625340436
            – Type: isbn-electronic
              Value: 9781613762820
          Titles:
            – TitleFull: The Spirit of 1976 : Commerce, Community, and the Politics of Commemoration
              Type: main
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