The Librarian's Nitty-Gritty Guide to Content Marketing
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| Title: | The Librarian's Nitty-Gritty Guide to Content Marketing |
|---|---|
| Description: | What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, “What's in it for me?” Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant. |
| Authors: | Laura Solomon |
| Resource Type: | eBook. |
| Subjects: | Libraries--Customer services, Internet marketing, Libraries--Marketing, Relationship marketing, Organizational effectiveness, Public services (Libraries) |
| Categories: | LANGUAGE ARTS & DISCIPLINES / General, LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General |
| Database: | eBook Collection (EBSCOhost) |
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