A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade

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Bibliographic Details
Title: A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade
Description: A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the'corporate fantastic'– a visual and narrative mix of meticulous organization and whimsical style– and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.
Authors: Steve Penfold
Resource Type: eBook.
Subjects: Christmas--Canada--History, Parades--Canada--History, Department stores--Canada--History, Consumption (Economics)--Canada--History
Categories: HISTORY / Canada / General, BUSINESS & ECONOMICS / General, HISTORY / North America, SPORTS & RECREATION / Essays
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1356210
RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1070.4580078125
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  Data: A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade
– Name: Abstract
  Label: Description
  Group: Ab
  Data: A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the'corporate fantastic'– a visual and narrative mix of meticulous organization and whimsical style– and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.
– Name: Author
  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Steve+Penfold%22">Steve Penfold</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Christmas--Canada--History%22">Christmas--Canada--History</searchLink><br /><searchLink fieldCode="DE" term="%22Parades--Canada--History%22">Parades--Canada--History</searchLink><br /><searchLink fieldCode="DE" term="%22Department+stores--Canada--History%22">Department stores--Canada--History</searchLink><br /><searchLink fieldCode="DE" term="%22Consumption+%28Economics%29--Canada--History%22">Consumption (Economics)--Canada--History</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 394.26630971
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Christmas--Canada--History
        Type: general
      – SubjectFull: Parades--Canada--History
        Type: general
      – SubjectFull: Department stores--Canada--History
        Type: general
      – SubjectFull: Consumption (Economics)--Canada--History
        Type: general
    Titles:
      – TitleFull: A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Steve Penfold
      – PersonEntity:
          Name:
            NameFull: Steve Penfold
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      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 24
              M: 01
              Type: profile
              Y: 2017
          Identifiers:
            – Type: isbn-print
              Value: 9781442629240
            – Type: isbn-print
              Value: 9781442630963
            – Type: isbn-electronic
              Value: 9781442630970
            – Type: isbn-electronic
              Value: 9781442630987
          Titles:
            – TitleFull: A Mile of Make-Believe : A History of the Eaton's Santa Claus Parade
              Type: main
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