Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking

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Title: Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
Description: First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
Authors: Linda Civitello
Resource Type: eBook.
Subjects: Baking powder--Economic aspects--United States--History, Baking powder--United States--History
Categories: COOKING / General, COOKING / History, COOKING / Specific Ingredients / General, HISTORY / United States / 19th Century, HISTORY / United States / 20th Century, TECHNOLOGY & ENGINEERING / Food Science / Chemistry & Biotechnology
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1428853
RelevancyScore: 1077
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1077.00524902344
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  Label: Title
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  Data: Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
– Name: Abstract
  Label: Description
  Group: Ab
  Data: First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Linda+Civitello%22">Linda Civitello</searchLink>
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  Data: eBook.
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  Data: <searchLink fieldCode="DE" term="%22Baking+powder--Economic+aspects--United+States--History%22">Baking powder--Economic aspects--United States--History</searchLink><br /><searchLink fieldCode="DE" term="%22Baking+powder--United+States--History%22">Baking powder--United States--History</searchLink>
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  Data: <searchLink fieldCode="ZK" term="%22COOKING+%2F+General%22">COOKING / General</searchLink><br /><searchLink fieldCode="ZK" term="%22COOKING+%2F+History%22">COOKING / History</searchLink><br /><searchLink fieldCode="ZK" term="%22COOKING+%2F+Specific+Ingredients+%2F+General%22">COOKING / Specific Ingredients / General</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+19th+Century%22">HISTORY / United States / 19th Century</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+20th+Century%22">HISTORY / United States / 20th Century</searchLink><br /><searchLink fieldCode="ZK" term="%22TECHNOLOGY+%26+ENGINEERING+%2F+Food+Science+%2F+Chemistry+%26+Biotechnology%22">TECHNOLOGY & ENGINEERING / Food Science / Chemistry & Biotechnology</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 338.4766468
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Baking powder--Economic aspects--United States--History
        Type: general
      – SubjectFull: Baking powder--United States--History
        Type: general
    Titles:
      – TitleFull: Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Linda Civitello
      – PersonEntity:
          Name:
            NameFull: Linda Civitello
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2017
            – D: 02
              M: 06
              Type: profile
              Y: 2017
          Identifiers:
            – Type: isbn-print
              Value: 9780252041082
            – Type: isbn-print
              Value: 9780252082597
            – Type: isbn-electronic
              Value: 9780252099632
          Titles:
            – TitleFull: Baking Powder Wars : The Cutthroat Food Fight That Revolutionized Cooking
              Type: main
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