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Researching UX: Analytics : Understanding Is the Heart of Great UX

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Title: Researching UX: Analytics : Understanding Is the Heart of Great UX
Description: Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projectsgetting set up with analytics toolsanalyzing datahow to find problems in your analyticsusing analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an'analytics first'approach to your UX projects.
Authors: Luke Hay
Resource Type: eBook.
Subjects: Application software--Design, Web usage mining, Web sites--Design, Human-computer interaction, User interfaces (Computer systems), User-centered system design
Categories: COMPUTERS / Internet / Web Design, COMPUTERS / User Interfaces
Database: eBook Collection (EBSCOhost)
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  Availability: 0
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  Data: Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics. This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers: why you need to gather analytics data for your UX projectsgetting set up with analytics toolsanalyzing datahow to find problems in your analyticsusing analytics to aid user research, measure and report on outcomes By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an'analytics first'approach to your UX projects.
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      – Code: 006.7019
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Application software--Design
        Type: general
      – SubjectFull: Web usage mining
        Type: general
      – SubjectFull: Web sites--Design
        Type: general
      – SubjectFull: Human-computer interaction
        Type: general
      – SubjectFull: User interfaces (Computer systems)
        Type: general
      – SubjectFull: User-centered system design
        Type: general
    Titles:
      – TitleFull: Researching UX: Analytics : Understanding Is the Heart of Great UX
        Type: main
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          Name:
            NameFull: Luke Hay
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2017
            – D: 24
              M: 03
              Type: profile
              Y: 2017
          Identifiers:
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              Value: 9780994347077
            – Type: isbn-electronic
              Value: 9781492018414
            – Type: isbn-electronic
              Value: 9781492019213
          Titles:
            – TitleFull: Researching UX: Analytics : Understanding Is the Heart of Great UX
              Type: main
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