Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9
Saved in:
| Title: | Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9 |
|---|---|
| Description: | The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the world's leading consumer behaviorists. This volume picks up where Volume 8 ended and contains 433 measures that were reported in top marketing journals between 2014 and 2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with environmentalism, service dominant orientations, symbolic embeddedness, word-of-mouth activity, switching costs, product installations, place attachment, interactions with employees, and sports. |
| Authors: | Gordon C. Bruner II |
| Resource Type: | eBook. |
| Subjects: | Marketing research--Statistical methods--Handbooks, manuals, etc, Scaling (Social sciences)--Handbooks, manuals, etc |
| Categories: | BUSINESS & ECONOMICS / Organizational Behavior, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Management Science, BUSINESS & ECONOMICS / Industrial Management |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1469983 RelevancyScore: 1077 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1077.00524902344 |
| IllustrationInfo | |
| ImageInfo | – Size: thumb Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1469983$PDF&s=r – Size: medium Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1469983$PDF&s=d |
| Items | – Name: Title Label: Title Group: Ti Data: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9 – Name: Abstract Label: Description Group: Ab Data: The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures that have been used in scholarly studies of consumer behavior. This is the ninth volume of the classic series. The purpose of the book is to help researchers benefit from the expertise of the world's leading consumer behaviorists. This volume picks up where Volume 8 ended and contains 433 measures that were reported in top marketing journals between 2014 and 2015. These scales are new to the series and were not in any of the previous volumes. Each review provides the scale items (questions, statements, semantic differentials) as well as information about the scale's origin, previous users, and measurement quality. The bulk of the scales in this book involve topics typical to the series such as brands, advertising, stores, purchasing, and pricing. Measures of other topics in this volume have to do with environmentalism, service dominant orientations, symbolic embeddedness, word-of-mouth activity, switching costs, product installations, place attachment, interactions with employees, and sports. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Gordon+C%2E+Bruner+II%22">Gordon C. Bruner II</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Marketing+research--Statistical+methods--Handbooks%2C+manuals%2C+etc%22">Marketing research--Statistical methods--Handbooks, manuals, etc</searchLink><br /><searchLink fieldCode="DE" term="%22Scaling+%28Social+sciences%29--Handbooks%2C+manuals%2C+etc%22">Scaling (Social sciences)--Handbooks, manuals, etc</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Organizational+Behavior%22">BUSINESS & ECONOMICS / Organizational Behavior</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Management%22">BUSINESS & ECONOMICS / Management</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Management+Science%22">BUSINESS & ECONOMICS / Management Science</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industrial+Management%22">BUSINESS & ECONOMICS / Industrial Management</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1469983 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.83028 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Marketing research--Statistical methods--Handbooks, manuals, etc Type: general – SubjectFull: Scaling (Social sciences)--Handbooks, manuals, etc Type: general Titles: – TitleFull: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9 Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Gordon C. Bruner II – PersonEntity: Name: NameFull: Gordon C. Bruner II IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2017 – D: 08 M: 03 Type: profile Y: 2017 Identifiers: – Type: isbn-electronic Value: 9780692845936 Numbering: – Type: volume Value: 00009 Titles: – TitleFull: Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research, Volume 9 Type: main |
| ResultId | 1 |
