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The Economics of Franchising

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Title: The Economics of Franchising
Description: This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
Authors: Roger D. Blair, Francine Lafontaine
Resource Type: eBook.
Subjects: Franchises (Retail trade)
Categories: BUSINESS & ECONOMICS / Franchises
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
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RelevancyScore: 998
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 998.4384765625
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  Data: The Economics of Franchising
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  Data: This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts and what we know about how all these have evolved over time, especially in the US market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, the tensions that arise between a franchisor and its franchisees, who in fact are owners of independent businesses, are examined in turn. In particular the authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.
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  Data: <searchLink fieldCode="AR" term="%22Roger+D%2E+Blair%22">Roger D. Blair</searchLink><br /><searchLink fieldCode="AR" term="%22Francine+Lafontaine%22">Francine Lafontaine</searchLink>
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RecordInfo BibRecord:
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      – Code: 381.13
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Franchises (Retail trade)
        Type: general
    Titles:
      – TitleFull: The Economics of Franchising
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Roger D. Blair
      – PersonEntity:
          Name:
            NameFull: Francine Lafontaine
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            NameFull: Roger D. Blair
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            NameFull: Francine Lafontaine
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2005
            – D: 04
              M: 02
              Type: profile
              Y: 2014
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              Value: 9780521772525
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              Value: 9780511161360
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            – TitleFull: The Economics of Franchising
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