The American Marshall Plan Film Campaign and the Europeans : A Captivated Audience?
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| Title: | The American Marshall Plan Film Campaign and the Europeans : A Captivated Audience? |
|---|---|
| Description: | The US government launched the European Recovery Programme, otherwise known as the'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century. |
| Authors: | Maria Fritsche |
| Resource Type: | eBook. |
| Subjects: | Propaganda, American--Europe--History--20th century, Motion pictures in propaganda--Europe--History--20th century, Motion pictures, American--Europe--History--20th century |
| Categories: | HISTORY / Europe / Western, HISTORY / Wars & Conflicts / World War II / General, HISTORY / Modern / 20th Century / General, PERFORMING ARTS / Film / History & Criticism |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1663965 RelevancyScore: 1084 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1083.55249023438 |
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| Items | – Name: Title Label: Title Group: Ti Data: The American Marshall Plan Film Campaign and the Europeans : A Captivated Audience? – Name: Abstract Label: Description Group: Ab Data: The US government launched the European Recovery Programme, otherwise known as the'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Maria+Fritsche%22">Maria Fritsche</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Propaganda%2C+American--Europe--History--20th+century%22">Propaganda, American--Europe--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+pictures+in+propaganda--Europe--History--20th+century%22">Motion pictures in propaganda--Europe--History--20th century</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+pictures%2C+American--Europe--History--20th+century%22">Motion pictures, American--Europe--History--20th century</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22HISTORY+%2F+Europe+%2F+Western%22">HISTORY / Europe / Western</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Wars+%26+Conflicts+%2F+World+War+II+%2F+General%22">HISTORY / Wars & Conflicts / World War II / General</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+Modern+%2F+20th+Century+%2F+General%22">HISTORY / Modern / 20th Century / General</searchLink><br /><searchLink fieldCode="ZK" term="%22PERFORMING+ARTS+%2F+Film+%2F+History+%26+Criticism%22">PERFORMING ARTS / Film / History & Criticism</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 070.44933891730409044 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Propaganda, American--Europe--History--20th century Type: general – SubjectFull: Motion pictures in propaganda--Europe--History--20th century Type: general – SubjectFull: Motion pictures, American--Europe--History--20th century Type: general Titles: – TitleFull: The American Marshall Plan Film Campaign and the Europeans : A Captivated Audience? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Maria Fritsche – PersonEntity: Name: NameFull: Maria Fritsche IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2018 – D: 08 M: 02 Type: profile Y: 2018 Identifiers: – Type: isbn-print Value: 9781350009332 – Type: isbn-print Value: 9781350126374 – Type: isbn-electronic Value: 9781350009349 – Type: isbn-electronic Value: 9781350009356 Titles: – TitleFull: The American Marshall Plan Film Campaign and the Europeans : A Captivated Audience? Type: main |
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