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Corporate Public Affairs : Interacting With Interest Groups, Media, and Government

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Title: Corporate Public Affairs : Interacting With Interest Groups, Media, and Government
Description: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.Divided into five parts, this book:•provides an overview of the corporate public affairs function;•explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;•recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;• deals with legislative, executive, and judicial branches of government; and•raises the question of how corporate power strategies have affected the political marketplace.This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Authors: Otto Lerbinger
Resource Type: eBook.
Subjects: Corporations--Public relations, Corporations--Political activity, Social responsibility of business
Categories: BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, LANGUAGE ARTS & DISCIPLINES / Communication Studies
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 167392
RelevancyScore: 1005
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1004.98577880859
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  Data: Corporate Public Affairs : Interacting With Interest Groups, Media, and Government
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  Data: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.Divided into five parts, this book:•provides an overview of the corporate public affairs function;•explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;•recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;• deals with legislative, executive, and judicial branches of government; and•raises the question of how corporate power strategies have affected the political marketplace.This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 659.285
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Corporations--Public relations
        Type: general
      – SubjectFull: Corporations--Political activity
        Type: general
      – SubjectFull: Social responsibility of business
        Type: general
    Titles:
      – TitleFull: Corporate Public Affairs : Interacting With Interest Groups, Media, and Government
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Otto Lerbinger
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          Name:
            NameFull: Otto Lerbinger
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2006
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780805856422
            – Type: isbn-print
              Value: 9780805856439
            – Type: isbn-electronic
              Value: 9781135599980
            – Type: isbn-electronic
              Value: 9781135599997
            – Type: isbn-electronic
              Value: 9781135599966
            – Type: isbn-electronic
              Value: 9781410617262
          Titles:
            – TitleFull: Corporate Public Affairs : Interacting With Interest Groups, Media, and Government
              Type: main
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