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Brands, Geographical Origin, and the Global Economy : A History From the Nineteenth Century to the Present

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Title: Brands, Geographical Origin, and the Global Economy : A History From the Nineteenth Century to the Present
Description: Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including,'Champagne','Sheffield','Swiss made'watches and'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote'regional'and'local'foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
Authors: David M. Higgins
Resource Type: eBook.
Subjects: Trademarks--Law and legislation--History, Marks of origin--Law and legislation--History, Names, Geographical--Law and legislation--History
Categories: BUSINESS & ECONOMICS / Economic History
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1737907
RelevancyScore: 1084
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1083.55249023438
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  Data: Brands, Geographical Origin, and the Global Economy : A History From the Nineteenth Century to the Present
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  Label: Description
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  Data: Indications of geographic origin for foodstuffs and manufactures have become an important source of brand value since the beginnings of globalization during the late nineteenth century. In this work, David M. Higgins explores the early nineteenth-century business campaigns to secure national and international protection of geographic brands. He shows how these efforts culminated in the introduction of legal protocols which protect such brands, including,'Champagne','Sheffield','Swiss made'watches and'Made in the USA'. Higgins explores the major themes surrounding these indications, tying in the history of global marketing and the relevant laws on intellectual property. He also questions the effectiveness of European Union policy to promote'regional'and'local'foods and why such initiatives brought the EU in conflict with North America, especially the US He extends the study with a reflection on contemporary issues affecting globalization, intellectual property, less developed countries, and supply chains.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 346.0488
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Trademarks--Law and legislation--History
        Type: general
      – SubjectFull: Marks of origin--Law and legislation--History
        Type: general
      – SubjectFull: Names, Geographical--Law and legislation--History
        Type: general
    Titles:
      – TitleFull: Brands, Geographical Origin, and the Global Economy : A History From the Nineteenth Century to the Present
        Type: main
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          Name:
            NameFull: David M. Higgins
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            NameFull: David M. Higgins
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2018
            – D: 04
              M: 06
              Type: profile
              Y: 2018
          Identifiers:
            – Type: isbn-print
              Value: 9781107032675
            – Type: isbn-electronic
              Value: 9781108609883
          Titles:
            – TitleFull: Brands, Geographical Origin, and the Global Economy : A History From the Nineteenth Century to the Present
              Type: main
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