First Taste of Freedom : A Cultural History of Bicycle Marketing in the United States
Saved in:
| Title: | First Taste of Freedom : A Cultural History of Bicycle Marketing in the United States |
|---|---|
| Description: | The bicycle has long been a part of American culture but few would describe it as an essential element of American identity in the same way that it is fundamental to European and Asian cultures. Instead, American culture has had a more turbulent relationship with the bicycle. First introduced in the United States in the 1830s, the bicycle reached its height of popularity in the 1890s as it evolved to become a popular form of locomotion for adults. Two decades later, ridership in the United States collapsed. As automobile consumption grew, bicycles were seen as backward and unbecoming—particularly for the white middle class.Turpin chronicles the story of how the bicycle's image changed dramatically, shedding light on how American consumer patterns are shaped over time. Turpin identifies the creation and development of childhood consumerism as a key factor in the bicycle's evolution. In an attempt to resurrect dwindling sales, sports marketers reimagined the bicycle as a child's toy. By the 1950s, it had been firmly established as a symbol of boyhood adolescence, further accelerating the declining number of adult consumers. Tracing the ways in which cycling suffered such a loss in popularity among adults is fundamental to understanding why the United States would be considered a'car'culture from the 1950s to today. As a lens for viewing American history, the story of the bicycle deepens our understanding of our national culture and the forces that influence it. |
| Authors: | Robert Turpin |
| Resource Type: | eBook. |
| Subjects: | Cycling--History.--United States, Cycling--Economic aspects--History.--United, Bicycle industry--History.--United States |
| Categories: | SPORTS & RECREATION / Cycling, BUSINESS & ECONOMICS / Industries / Service, SPORTS & RECREATION / History |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1814851 RelevancyScore: 1084 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1083.55249023438 |
| IllustrationInfo | |
| ImageInfo | – Size: thumb Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1814851$PDF&s=r – Size: medium Target: https://rps2images.ebscohost.com/rpsweb/othumb?id=NL$1814851$PDF&s=d |
| Items | – Name: Title Label: Title Group: Ti Data: First Taste of Freedom : A Cultural History of Bicycle Marketing in the United States – Name: Abstract Label: Description Group: Ab Data: The bicycle has long been a part of American culture but few would describe it as an essential element of American identity in the same way that it is fundamental to European and Asian cultures. Instead, American culture has had a more turbulent relationship with the bicycle. First introduced in the United States in the 1830s, the bicycle reached its height of popularity in the 1890s as it evolved to become a popular form of locomotion for adults. Two decades later, ridership in the United States collapsed. As automobile consumption grew, bicycles were seen as backward and unbecoming—particularly for the white middle class.Turpin chronicles the story of how the bicycle's image changed dramatically, shedding light on how American consumer patterns are shaped over time. Turpin identifies the creation and development of childhood consumerism as a key factor in the bicycle's evolution. In an attempt to resurrect dwindling sales, sports marketers reimagined the bicycle as a child's toy. By the 1950s, it had been firmly established as a symbol of boyhood adolescence, further accelerating the declining number of adult consumers. Tracing the ways in which cycling suffered such a loss in popularity among adults is fundamental to understanding why the United States would be considered a'car'culture from the 1950s to today. As a lens for viewing American history, the story of the bicycle deepens our understanding of our national culture and the forces that influence it. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Robert+Turpin%22">Robert Turpin</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Cycling--History%2E--United+States%22">Cycling--History.--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Cycling--Economic+aspects--History%2E--United%22">Cycling--Economic aspects--History.--United</searchLink><br /><searchLink fieldCode="DE" term="%22Bicycle+industry--History%2E--United+States%22">Bicycle industry--History.--United States</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22SPORTS+%26+RECREATION+%2F+Cycling%22">SPORTS & RECREATION / Cycling</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Service%22">BUSINESS & ECONOMICS / Industries / Service</searchLink><br /><searchLink fieldCode="ZK" term="%22SPORTS+%26+RECREATION+%2F+History%22">SPORTS & RECREATION / History</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1814851 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 629.227 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Cycling--History.--United States Type: general – SubjectFull: Cycling--Economic aspects--History.--United Type: general – SubjectFull: Bicycle industry--History.--United States Type: general Titles: – TitleFull: First Taste of Freedom : A Cultural History of Bicycle Marketing in the United States Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Robert Turpin – PersonEntity: Name: NameFull: Robert Turpin IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2018 – D: 18 M: 06 Type: profile Y: 2018 Identifiers: – Type: isbn-print Value: 9780815635918 – Type: isbn-electronic Value: 9780815654391 Titles: – TitleFull: First Taste of Freedom : A Cultural History of Bicycle Marketing in the United States Type: main |
| ResultId | 1 |
