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Films That Sell : Moving Pictures and Advertising

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Title: Films That Sell : Moving Pictures and Advertising
Description: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
Authors: Patrick Vonderau, Bo Florin, Nico De Klerk
Resource Type: eBook.
Subjects: Motion pictures and television, Promotional films, Motion pictures in advertising
Categories: PERFORMING ARTS / Film / General
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1815169
RelevancyScore: 1070
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1070.4580078125
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Items – Name: Title
  Label: Title
  Group: Ti
  Data: Films That Sell : Moving Pictures and Advertising
– Name: Abstract
  Label: Description
  Group: Ab
  Data: While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern slides and sponsored'educations'. With case studies of advertising campaigns and archival collections from a range of different countries, and giving consideration to the problems that advertising materials pose for preservation and presentation, this rich and expansive text testifies to the need for a new approach to this burgeoning subject that looks beyond the mere study of promotional film.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Patrick+Vonderau%22">Patrick Vonderau</searchLink><br /><searchLink fieldCode="AR" term="%22Bo+Florin%22">Bo Florin</searchLink><br /><searchLink fieldCode="AR" term="%22Nico+De+Klerk%22">Nico De Klerk</searchLink>
– Name: TypePub
  Label: Resource Type
  Group: TypPub
  Data: eBook.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Motion+pictures+and+television%22">Motion pictures and television</searchLink><br /><searchLink fieldCode="DE" term="%22Promotional+films%22">Promotional films</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+pictures+in+advertising%22">Motion pictures in advertising</searchLink>
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  Label: Categories
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  Data: <searchLink fieldCode="ZK" term="%22PERFORMING+ARTS+%2F+Film+%2F+General%22">PERFORMING ARTS / Film / General</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 659.14
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Motion pictures and television
        Type: general
      – SubjectFull: Promotional films
        Type: general
      – SubjectFull: Motion pictures in advertising
        Type: general
    Titles:
      – TitleFull: Films That Sell : Moving Pictures and Advertising
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Patrick Vonderau
      – PersonEntity:
          Name:
            NameFull: Bo Florin
      – PersonEntity:
          Name:
            NameFull: Nico De Klerk
      – PersonEntity:
          Name:
            NameFull: Patrick Vonderau
      – PersonEntity:
          Name:
            NameFull: Bo Florin
      – PersonEntity:
          Name:
            NameFull: Nico De Klerk
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2016
            – D: 08
              M: 06
              Type: profile
              Y: 2018
          Identifiers:
            – Type: isbn-print
              Value: 9781844578917
            – Type: isbn-electronic
              Value: 9781844578948
            – Type: isbn-electronic
              Value: 9781838715816
          Titles:
            – TitleFull: Films That Sell : Moving Pictures and Advertising
              Type: main
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