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Rube Tube : CBS and Rural Comedy in the Sixties

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Title: Rube Tube : CBS and Rural Comedy in the Sixties
Description: Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s.
Authors: Sara K. Eskridge
Resource Type: eBook.
Subjects: Situation comedies (Television programs)--United States--History and criticism, Country life on television, Popular culture--United States--History--20th century, Television programs--Social aspects--United States--History--20th century
Categories: PERFORMING ARTS / General, PERFORMING ARTS / Television / History & Criticism
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-pdf
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1925387
RelevancyScore: 1084
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1083.55249023438
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  Data: Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 791.45617
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Situation comedies (Television programs)--United States--History and criticism
        Type: general
      – SubjectFull: Country life on television
        Type: general
      – SubjectFull: Popular culture--United States--History--20th century
        Type: general
      – SubjectFull: Television programs--Social aspects--United States--History--20th century
        Type: general
    Titles:
      – TitleFull: Rube Tube : CBS and Rural Comedy in the Sixties
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          Name:
            NameFull: Sara K. Eskridge
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            NameFull: Sara K. Eskridge
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2018
            – D: 30
              M: 11
              Type: profile
              Y: 2018
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              Value: 9780826221650
            – Type: isbn-print
              Value: 9780826222626
            – Type: isbn-electronic
              Value: 9780826274175
          Titles:
            – TitleFull: Rube Tube : CBS and Rural Comedy in the Sixties
              Type: main
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