We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders
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| Title: | We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders |
|---|---|
| Description: | The NHL's New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton's frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it. |
| Authors: | Nicholas Hirshon |
| Resource Type: | eBook. |
| Subjects: | Stanley Cup (Hockey)--History--20th century |
| Categories: | SPORTS & RECREATION / Winter Sports / Hockey, HISTORY / United States / State & Local / Middle Atlantic (DC, DE, MD, NJ, NY, PA) |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Header | DbId: nlebk DbLabel: eBook Collection (EBSCOhost) An: 1936793 RelevancyScore: 1084 AccessLevel: 6 PubType: eBook PubTypeId: ebook PreciseRelevancyScore: 1083.55249023438 |
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| Items | – Name: Title Label: Title Group: Ti Data: We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders – Name: Abstract Label: Description Group: Ab Data: The NHL's New York Islanders were struggling. After winning four straight Stanley Cups in the early 1980s, the Islanders had suffered an embarrassing sweep by their geographic rivals, the New York Rangers, in the first round of the 1994 playoffs. Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton's frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Nicholas+Hirshon%22">Nicholas Hirshon</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Stanley+Cup+%28Hockey%29--History--20th+century%22">Stanley Cup (Hockey)--History--20th century</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22SPORTS+%26+RECREATION+%2F+Winter+Sports+%2F+Hockey%22">SPORTS & RECREATION / Winter Sports / Hockey</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+State+%26+Local+%2F+Middle+Atlantic+%28DC%2C+DE%2C+MD%2C+NJ%2C+NY%2C+PA%29%22">HISTORY / United States / State & Local / Middle Atlantic (DC, DE, MD, NJ, NY, PA)</searchLink> |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1936793 |
| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 796.96264097471 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Stanley Cup (Hockey)--History--20th century Type: general Titles: – TitleFull: We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Nicholas Hirshon – PersonEntity: Name: NameFull: Nicholas Hirshon IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2018 – D: 16 M: 11 Type: profile Y: 2018 Identifiers: – Type: isbn-print Value: 9781496206534 – Type: isbn-electronic Value: 9781496212573 – Type: isbn-electronic Value: 9781496212559 Titles: – TitleFull: We Want Fish Sticks : The Bizarre and Infamous Rebranding of the New York Islanders Type: main |
| ResultId | 1 |
