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Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas With Science

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Title: Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas With Science
Description: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question,'Do creative ideas work better?'Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Authors: Adam W. Morgan
Resource Type: eBook.
Subjects: Emotions, Marketing--Data processing, Creativity in advertising
Categories: BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Marketing / General
Database: eBook Collection (EBSCOhost)
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  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 1945123
RelevancyScore: 1090
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1090.09973144531
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  Data: Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas With Science
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  Data: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line.Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question,'Do creative ideas work better?'Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 659.1
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Emotions
        Type: general
      – SubjectFull: Marketing--Data processing
        Type: general
      – SubjectFull: Creativity in advertising
        Type: general
    Titles:
      – TitleFull: Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas With Science
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Adam W. Morgan
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            NameFull: Adam W. Morgan
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2019
            – D: 06
              M: 03
              Type: profile
              Y: 2020
          Identifiers:
            – Type: isbn-print
              Value: 9781642790719
            – Type: isbn-electronic
              Value: 9781642790726
          Titles:
            – TitleFull: Sorry Spock, Emotions Drive Business : Proving the Value of Creative Ideas With Science
              Type: main
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