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Marketing Briefs

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Title: Marketing Briefs
Description: This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: • Core definitions • A bulleted key point overview • Thorough yet concise explanation of the concept and primary issues • Illustrative examples • A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and'golden rules'for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Authors: Sally Dibb, Lyndon Simkin
Resource Type: eBook.
Subjects: HF5415
Categories: BUSINESS & ECONOMICS / Marketing / General, STUDY AIDS / Study Guides
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
  – Type: ebook-epub
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 196414
RelevancyScore: 992
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 991.891296386719
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  Data: Marketing Briefs
– Name: Abstract
  Label: Description
  Group: Ab
  Data: This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: • Core definitions • A bulleted key point overview • Thorough yet concise explanation of the concept and primary issues • Illustrative examples • A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and'golden rules'for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
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  Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Marketing+%2F+General%22">BUSINESS & ECONOMICS / Marketing / General</searchLink><br /><searchLink fieldCode="ZK" term="%22STUDY+AIDS+%2F+Study+Guides%22">STUDY AIDS / Study Guides</searchLink>
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      – Code: 658.8
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: HF5415
        Type: general
    Titles:
      – TitleFull: Marketing Briefs
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Sally Dibb
      – PersonEntity:
          Name:
            NameFull: Lyndon Simkin
      – PersonEntity:
          Name:
            NameFull: Sally Dibb
      – PersonEntity:
          Name:
            NameFull: Lyndon Simkin
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2004
            – D: 04
              M: 02
              Type: profile
              Y: 2014
          Identifiers:
            – Type: isbn-print
              Value: 9780750662000
            – Type: isbn-print
              Value: 9781138145931
            – Type: isbn-electronic
              Value: 9781136380518
            – Type: isbn-electronic
              Value: 9781136380501
            – Type: isbn-electronic
              Value: 9781136380488
            – Type: isbn-electronic
              Value: 9780080479217
          Titles:
            – TitleFull: Marketing Briefs
              Type: main
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