Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais
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| Title: | Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais |
|---|---|
| Description: | Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press. |
| Authors: | Scott Francis |
| Resource Type: | eBook. |
| Subjects: | French literature--19th century--History and criticism, Advertising--France--History--16th century, Advertising in literature |
| Categories: | LITERARY CRITICISM / General, LITERARY CRITICISM / European / French, LITERARY CRITICISM / Renaissance, LITERARY CRITICISM / Modern / 17th Century |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais – Name: Abstract Label: Description Group: Ab Data: Advertising the Self in Renaissance France is a study of how authors and readers are represented in printed editions of three major literary figures of the French Renaissance: Jean Lemaire de Belges, Clément Marot, and François Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books, but also particular ways of reading. They advertised correct modes of reading as transformative experiences that helped the actual reader attain the image of the ideal reader held up by the text and paratext, experiences provided by selfless authors. Thus, authorial personae were constructed around the self-fashioning offered to readers, creating an interdependent relationship that anticipated modern advertising. Published by University of Delaware Press. Distributed worldwide by Rutgers University Press. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Scott+Francis%22">Scott Francis</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22French+literature--19th+century--History+and+criticism%22">French literature--19th century--History and criticism</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising--France--History--16th+century%22">Advertising--France--History--16th century</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising+in+literature%22">Advertising in literature</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22LITERARY+CRITICISM+%2F+General%22">LITERARY CRITICISM / General</searchLink><br /><searchLink fieldCode="ZK" term="%22LITERARY+CRITICISM+%2F+European+%2F+French%22">LITERARY CRITICISM / European / French</searchLink><br /><searchLink fieldCode="ZK" term="%22LITERARY+CRITICISM+%2F+Renaissance%22">LITERARY CRITICISM / Renaissance</searchLink><br /><searchLink fieldCode="ZK" term="%22LITERARY+CRITICISM+%2F+Modern+%2F+17th+Century%22">LITERARY CRITICISM / Modern / 17th Century</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 659.10944 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: French literature--19th century--History and criticism Type: general – SubjectFull: Advertising--France--History--16th century Type: general – SubjectFull: Advertising in literature Type: general Titles: – TitleFull: Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Scott Francis – PersonEntity: Name: NameFull: Scott Francis IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2019 – D: 10 M: 04 Type: profile Y: 2019 Identifiers: – Type: isbn-print Value: 9781644530061 – Type: isbn-print Value: 9781644530078 – Type: isbn-electronic Value: 9781644530085 Titles: – TitleFull: Advertising the Self in Renaissance France : Lemaire, Marot, and Rabelais Type: main |
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