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The Global Public Relations Handbook : Theory, Research, and Practice

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Title: The Global Public Relations Handbook : Theory, Research, and Practice
Description: In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and'informal'organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
Authors: Krishnamurthy Sriramesh, Dejan Verčič
Resource Type: eBook.
Subjects: Public relations--Cross-cultural studies--Handbooks, manuals, etc, Intercultural communication--Handbooks, manuals, etc
Categories: BUSINESS & ECONOMICS / Public Relations, POLITICAL SCIENCE / Political Communication
Database: eBook Collection (EBSCOhost)
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  – Type: ebook-epub
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  Availability: 0
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AccessLevel: 6
PubType: eBook
PubTypeId: ebook
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  Data: In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and'informal'organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy.This will be an essential resource for students and researchers of public relations, strategic communication, and international communication.
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 659.2
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Public relations--Cross-cultural studies--Handbooks, manuals, etc
        Type: general
      – SubjectFull: Intercultural communication--Handbooks, manuals, etc
        Type: general
    Titles:
      – TitleFull: The Global Public Relations Handbook : Theory, Research, and Practice
        Type: main
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            NameFull: Krishnamurthy Sriramesh
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            NameFull: Dejan Verčič
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            NameFull: Krishnamurthy Sriramesh
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            NameFull: Dejan Verčič
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          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2020
            – D: 01
              M: 10
              Type: profile
              Y: 2020
          Identifiers:
            – Type: isbn-print
              Value: 9780367370138
            – Type: isbn-print
              Value: 9781138043145
            – Type: isbn-electronic
              Value: 9781351700405
            – Type: isbn-electronic
              Value: 9781351700412
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              Value: 9781315173290
          Titles:
            – TitleFull: The Global Public Relations Handbook : Theory, Research, and Practice
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