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On Trend : The Business of Forecasting the Future

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Title: On Trend : The Business of Forecasting the Future
Description: Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers'provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.
Authors: Devon Powers
Resource Type: eBook.
Subjects: Consumers--Research, Business forecasting, Consumer behavior--Forecasting, New products
Categories: SOCIAL SCIENCE / General, BUSINESS & ECONOMICS / Forecasting, SOCIAL SCIENCE / Future Studies, SOCIAL SCIENCE / Media Studies
Database: eBook Collection (EBSCOhost)
FullText Links:
  – Type: ebook-pdf
Text:
  Availability: 0
Header DbId: nlebk
DbLabel: eBook Collection (EBSCOhost)
An: 2204499
RelevancyScore: 1090
AccessLevel: 6
PubType: eBook
PubTypeId: ebook
PreciseRelevancyScore: 1090.09973144531
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  Data: On Trend : The Business of Forecasting the Future
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  Data: Trends have become a commodity—an element of culture in their own right and the very currency of our cultural life. Consumer culture relies on a new class of professionals who explain trends, predict trends, and in profound ways even manufacture trends. On Trend delves into one of the most powerful forces in global consumer culture. From forecasting to cool hunting to design thinking, the work done by trend professionals influences how we live, work, play, shop, and learn. Devon Powers'provocative insights open up how the business of the future kindles exciting opportunity even as its practices raise questions about an economy increasingly built on nonstop disruption and innovation. Merging industry history with vivid portraits of today's trend visionaries, Powers reveals how trends took over, what it means for cultural change, and the price all of us pay to see—and live—the future.
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  Data: <searchLink fieldCode="DE" term="%22Consumers--Research%22">Consumers--Research</searchLink><br /><searchLink fieldCode="DE" term="%22Business+forecasting%22">Business forecasting</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior--Forecasting%22">Consumer behavior--Forecasting</searchLink><br /><searchLink fieldCode="DE" term="%22New+products%22">New products</searchLink>
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RecordInfo BibRecord:
  BibEntity:
    Classifications:
      – Code: 658.8342
        Scheme: ddc
        Type: prePub
    Languages:
      – Code: eng
        Text: English
    Subjects:
      – SubjectFull: Consumers--Research
        Type: general
      – SubjectFull: Business forecasting
        Type: general
      – SubjectFull: Consumer behavior--Forecasting
        Type: general
      – SubjectFull: New products
        Type: general
    Titles:
      – TitleFull: On Trend : The Business of Forecasting the Future
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Devon Powers
      – PersonEntity:
          Name:
            NameFull: Devon Powers
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      – BibEntity:
          Dates:
            – D: 01
              M: 01
              Type: published
              Y: 2019
            – D: 08
              M: 10
              Type: profile
              Y: 2019
          Identifiers:
            – Type: isbn-print
              Value: 9780252042874
            – Type: isbn-print
              Value: 9780252084690
            – Type: isbn-electronic
              Value: 9780252051739
          Titles:
            – TitleFull: On Trend : The Business of Forecasting the Future
              Type: main
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