Research, Development and Education in Tourism
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| Title: | Research, Development and Education in Tourism |
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| Description: | This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority strategic sector in the national economy of Bulgaria. The contributions to this volume reflect on discussions related to a number of aspects crucial for the development of sustainable tourism. They investigate the impact of tourism policies on national image creation; environmental factors; the emotional profiles of wellness tourists; the key factors influencing regional tourism development; medical tourism; innovative methods of learning Business English; and a number of financial issues, among others. |
| Authors: | Sonia Mileva, Editor, Nikolina Popova, Editor |
| Resource Type: | eBook. |
| Subjects: | Tourism--Congresses |
| Categories: | BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism, BUSINESS & ECONOMICS / Research & Development |
| Database: | eBook Collection (EBSCOhost) |
| Abstract: | This volume gathers together papers presented at the 15th International Conference of the International Business School held in Sofia, Bulgaria, in June 2018. The conference provided a platform for discussions of current trends, innovative models, practical challenges and possible decisions in the field of tourism, as a priority strategic sector in the national economy of Bulgaria. The contributions to this volume reflect on discussions related to a number of aspects crucial for the development of sustainable tourism. They investigate the impact of tourism policies on national image creation; environmental factors; the emotional profiles of wellness tourists; the key factors influencing regional tourism development; medical tourism; innovative methods of learning Business English; and a number of financial issues, among others. |
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| ISBN: | 9781527537194 9781527538153 |
