How to Price : A Guide to Pricing Techniques and Yield Management
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| Title: | How to Price : A Guide to Pricing Techniques and Yield Management |
|---|---|
| Description: | Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. |
| Authors: | Oz Shy |
| Resource Type: | eBook. |
| Subjects: | Pricing--Mathematical models |
| Categories: | BUSINESS & ECONOMICS / Sales & Selling / Management |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: How to Price : A Guide to Pricing Techniques and Yield Management – Name: Abstract Label: Description Group: Ab Data: Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Oz+Shy%22">Oz Shy</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Pricing--Mathematical+models%22">Pricing--Mathematical models</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Sales+%26+Selling+%2F+Management%22">BUSINESS & ECONOMICS / Sales & Selling / Management</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 658.816 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Pricing--Mathematical models Type: general Titles: – TitleFull: How to Price : A Guide to Pricing Techniques and Yield Management Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Oz Shy – PersonEntity: Name: NameFull: Oz Shy IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2008 – D: 04 M: 02 Type: profile Y: 2014 Identifiers: – Type: isbn-print Value: 9780521887595 – Type: isbn-electronic Value: 9780511394676 Titles: – TitleFull: How to Price : A Guide to Pricing Techniques and Yield Management Type: main |
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