Evangelicals Incorporated : Books and the Business of Religion in America
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| Title: | Evangelicals Incorporated : Books and the Business of Religion in America |
|---|---|
| Description: | A new history explores the commercial heart of evangelical Christianity.American evangelicalism is big business. For decades, the world's largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren's The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success?According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry's emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century.Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism. |
| Authors: | Daniel Vaca |
| Resource Type: | eBook. |
| Subjects: | Church and mass media--United States, Evangelicalism--Economic aspects--United States, Christian-owned business enterprises--United States, Christian literature--Publishing--United States, Christianity--Economic aspects--United States |
| Categories: | RELIGION / Christianity / History, BUSINESS & ECONOMICS / Industries / Media & Communications, HISTORY / United States / 20th Century, LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry |
| Database: | eBook Collection (EBSCOhost) |
| FullText | Links: – Type: ebook-pdf – Type: ebook-epub Text: Availability: 0 |
|---|---|
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| Items | – Name: Title Label: Title Group: Ti Data: Evangelicals Incorporated : Books and the Business of Religion in America – Name: Abstract Label: Description Group: Ab Data: A new history explores the commercial heart of evangelical Christianity.American evangelicalism is big business. For decades, the world's largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren's The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success?According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry's emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century.Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Daniel+Vaca%22">Daniel Vaca</searchLink> – Name: TypePub Label: Resource Type Group: TypPub Data: eBook. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Church+and+mass+media--United+States%22">Church and mass media--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Evangelicalism--Economic+aspects--United+States%22">Evangelicalism--Economic aspects--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Christian-owned+business+enterprises--United+States%22">Christian-owned business enterprises--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Christian+literature--Publishing--United+States%22">Christian literature--Publishing--United States</searchLink><br /><searchLink fieldCode="DE" term="%22Christianity--Economic+aspects--United+States%22">Christianity--Economic aspects--United States</searchLink> – Name: SubjectBISAC Label: Categories Group: Su Data: <searchLink fieldCode="ZK" term="%22RELIGION+%2F+Christianity+%2F+History%22">RELIGION / Christianity / History</searchLink><br /><searchLink fieldCode="ZK" term="%22BUSINESS+%26+ECONOMICS+%2F+Industries+%2F+Media+%26+Communications%22">BUSINESS & ECONOMICS / Industries / Media & Communications</searchLink><br /><searchLink fieldCode="ZK" term="%22HISTORY+%2F+United+States+%2F+20th+Century%22">HISTORY / United States / 20th Century</searchLink><br /><searchLink fieldCode="ZK" term="%22LANGUAGE+ARTS+%26+DISCIPLINES+%2F+Publishers+%26+Publishing+Industry%22">LANGUAGE ARTS & DISCIPLINES / Publishers & Publishing Industry</searchLink> |
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| RecordInfo | BibRecord: BibEntity: Classifications: – Code: 277.3082 Scheme: ddc Type: prePub Languages: – Code: eng Text: English Subjects: – SubjectFull: Church and mass media--United States Type: general – SubjectFull: Evangelicalism--Economic aspects--United States Type: general – SubjectFull: Christian-owned business enterprises--United States Type: general – SubjectFull: Christian literature--Publishing--United States Type: general – SubjectFull: Christianity--Economic aspects--United States Type: general Titles: – TitleFull: Evangelicals Incorporated : Books and the Business of Religion in America Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Daniel Vaca – PersonEntity: Name: NameFull: Daniel Vaca IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 01 Type: published Y: 2019 – D: 23 M: 10 Type: profile Y: 2019 Identifiers: – Type: isbn-print Value: 9780674980112 – Type: isbn-electronic Value: 9780674243965 – Type: isbn-electronic Value: 9780674243972 Titles: – TitleFull: Evangelicals Incorporated : Books and the Business of Religion in America Type: main |
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